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TRONIC meets TARGET: The Future of Art and Branding
We just completed 4 spots for Target for their Art for All campaign which utilized their iconic branding in unusual and playful ways. We have a fifth spot in the works...we'll be sure to send it when it's done. To read more about the spots, you can download the press release by clicking here.

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This is the first of three spots which follow "intelligent" glass marbles on a journey through a CG landscape built from abstract Target branding. In this spot the marbles travel in a pack through the stark landscape before joining with hundreds of other marbles to form the Target bullseye. |
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In the second Marbles spot gravity pulls the marbles through a series of elaborate contraptions that act as the catalyst for the journey. It comes to end when the marbles become caught in the spokes of a giant bullseye pinwheel. |
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The third spot begins in a glossy white world that quickly begins to fill with a growing maze of geometry and falling bullseyes. Several marbles zoom through this dynamic pinball-like world, trying to outsmart their surroundings. |
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Tronic directed this short film which features graffiti artists Kofie One and Mr. Jago. A seamless mix of real graffiti and CG is used to create the branded artwork on the floating cubes. The spot culminates in the mixing of NY, LA and UK styles, highlighting Target's Art for All campaign. |

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Apple has asked Tronic to speak at the AIGA Design Resource Expo in New York City on Monday May 21st at the Puck Building, 295 Lafayette St.
Tickets are free to members and $10 for the general public. |
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Event Design Magazine has asked Tronic to speak at the Event Design Conference at the New School in New York City on May 22nd and 23rd. Tronic will be speaking on the intersection of architecture and branded content. Ticket info will be on the Tronic website soon. |
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Tronic's project Bloom for Sharp is featured in Happening: Design for Events. a recently published book by Frame Magazine. See the spread here:
Tronic's Bloom |
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